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5 Ways to Build a Brand Identity That Doesn’t Feel Generic
Avoid generic branding with five clear strategies to build a brand identity rooted in clarity, voice, authorship, and visual consistency.
Decater Collins
Aug 77 min read


How to Get Lifestyle Photography That Defines Your Brand (Not Just Matches It)
Learn how to maximize the ROI of your lifestyle photography with real-world strategies that turn a single shoot into a long-term brand asset. Kleur shares how to plan, shoot, and deliver content that works harder across every platform.
Decater Collins
Jul 126 min read


Why You Don’t Need More Content: Social Media Without Direction Doesn’t Work
Most content marketing falls flat because it lacks direction. At Kleur, we believe in authorship, clarity, and building brand stories that actually connect. Here’s how to stop adding noise—and start making meaning.
Decater Collins
Jun 205 min read


Design, Content, and Doing the Work Right
Kleur’s blog isn’t here for clicks. It’s here to call out what’s broken in design and content—and to share how we actually make work that means something.
Decater Collins
May 151 min read
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