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Most brands don’t fail at content because of bad luck—they fail because of avoidable mistakes. Learn the 7 biggest content marketing missteps and how to build a strategy that actually connects.

Discover the history of generic brands and how their minimalist black-and-white packaging reshaped consumer culture. Learn why shoppers still remember them, how they evolved into modern store labels, and what today’s brands—including a new cannabis line we designed in Washington—can take away from their legacy.

Avoid generic branding with five clear strategies to build a brand identity rooted in clarity, voice, authorship, and visual consistency.

Learn how to maximize the ROI of your lifestyle photography with real-world strategies that turn a single shoot into a long-term brand asset. Kleur shares how to plan, shoot, and deliver content that works harder across every platform.

Most content marketing falls flat because it lacks direction. At Kleur, we believe in authorship, clarity, and building brand stories that actually connect. Here’s how to stop adding noise—and start making meaning.

Most branding ends up looking the same—safe, vague, and forgettable. At Kleur, we break that pattern with brand work that’s clear, owned, and built to last. Here’s how to avoid generic design and build something that actually feels like yours.

Kleur’s blog isn’t here for clicks. It’s here to call out what’s broken in design and content—and to share how we actually make work that means something.