Design

Discover the history of generic brands and how their minimalist black-and-white packaging reshaped consumer culture. Learn why shoppers still remember them, how they evolved into modern store labels, and what today’s brands—including a new cannabis line we designed in Washington—can take away from their legacy.

Kleur’s blog isn’t here for clicks. It’s here to call out what’s broken in design and content—and to share how we actually make work that means something.