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5 Ways to Build a Brand Identity That Doesn’t Feel Generic
Avoid generic branding with five clear strategies to build a brand identity rooted in clarity, voice, authorship, and visual consistency.
Decater Collins
Aug 77 min read
Why You Don’t Need More Content: Social Media Without Direction Doesn’t Work
Most content marketing falls flat because it lacks direction. At Kleur, we believe in authorship, clarity, and building brand stories that actually connect. Here’s how to stop adding noise—and start making meaning.
Decater Collins
Jun 205 min read
Why Most Branding Is Generic (And How to Avoid That Trap)
Most branding ends up looking the same—safe, vague, and forgettable. At Kleur, we break that pattern with brand work that’s clear, owned, and built to last. Here’s how to avoid generic design and build something that actually feels like yours.
Decater Collins
May 304 min read
Design, Content, and Doing the Work Right
Kleur’s blog isn’t here for clicks. It’s here to call out what’s broken in design and content—and to share how we actually make work that means something.
Decater Collins
May 151 min read
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