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5 Ways to Build a Brand Identity That Doesn’t Feel Generic
Avoid generic branding with five clear strategies to build a brand identity rooted in clarity, voice, authorship, and visual consistency.
Decater Collins
Aug 7, 20257 min read


Why You Don’t Need More Content: Social Media Without Direction Doesn’t Work
Most content marketing falls flat because it lacks direction. At Kleur, we believe in authorship, clarity, and building brand stories that actually connect. Here’s how to stop adding noise—and start making meaning.
Decater Collins
Jun 20, 20255 min read
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